Message-ID: <3F5F3D0A.8000700@techsource.com>
Date: Wed, 10 Sep 2003 11:02:34 -0400
From: Timothy Miller <miller@techsource.com>
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To: Larry McVoy <lm@bitmover.com>
CC: "Martin J. Bligh" <mbligh@aracnet.com>, "Brown, Len" <len.brown@intel.com>,
       Giuliano Pochini <pochini@shiny.it>, linux-kernel@vger.kernel.org
Subject: Re: Scaling noise
References: <BF1FE1855350A0479097B3A0D2A80EE009FCEF@hdsmsx402.hd.intel.com> <20030903173213.GC5769@work.bitmover.com> <89360000.1062613076@flay> <20030904003633.GA5227@work.bitmover.com> <6130000.1062642088@[10.10.2.4]> <20030904023446.GG5227@work.bitmover.com> <9110000.1062643682@[10.10.2.4]> <20030904030227.GJ5227@work.bitmover.com>
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Larry McVoy wrote:

> 
> You don't make that much money, if any, on the high end, the R&D costs
> dominate.  But you make money because people buy the middle of the road
> because you have the high end.  If you don't, they feel uneasy that they
> can't grow with you.  The high end enables the sales of the real money
> makers.  It's pure marketing, the high end could be imaginary and as
> long as you convinced the customers you had it you'd be more profitable.
> 


I think some time in the 90's, Chevy considered discontinuing the 
Corvette.  Then they realized that that would kill their business. 
People who would never buy a Corvette buy other GM cars just because the 
Corvette exists.  Lots of reasons:  It's an icon that people recognize, 
it makes them feel that other Chevys will share some of the Corvette 
quality, etc.


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